Packing a great summer holiday campaign

by on 2015/07/08

It’s holiday time and there’s no holiday (be it long or short) without luggage packing. Whether your destination is a Mediterranean island or a village in the Andes, every trip requires that particular moment where you choose which garments and everyday things will go with you.

It’s a perfect contact opportunity for many industries: from clothing to cosmetics, from publishing to mobile devices, from photo & video equipment to sporting & free time items. The most effective formula seems to be the holiday shopping guide.

On this subject, Avenue


A jump into a bright summer

by on 2015/06/08

Is it lemon flavor or pineapple?
Are you enlightened by the sunshine or cheered by a sunflower?

The closer the summer gets, the more we see bright emails in the inbox.
Yellow is a symbolic color expressing joy, freshness and brilliance: It’s blooming in the latest fashion emails and we are sure to see yet more in the upcoming days.

A collection of the best emails by top brands is here; look for the yellow inside and keep monitoring the very best campaigns with NewsletterMonitor.

Balenciaga uses a main-image …


May the force of email be with you!

by on 2015/05/12

A long time ago in a galaxy far, far away…

Millions of Star Wars fans worldwide are waiting for the new trilogy to come out next Christmas. It’s going to be a long wait until then, in the meantime never like this year have email marketers celebrated Star Wars Day.

The occasion is celebrated on May 4: “May the fourth be with you”!

Let’s have a look at some key examples from NewsletterMonitor.

Come on Jedis, follow me in this journey!

Toy brands, as expected, joined the celebration.

Master Yoda …


May is the Month for Mothers

by on 2015/05/06

Another special occasion is around the corner: the second Sunday of May is dedicated to mothers. Like every year, it is subject to our analysis.

Email communications about this festival flood into the inbox, providing ideas for ways to treat your mother, ranging from fashion accessories to jewellery.

By taking a look at the digital communications of the top brands selected on NewsletterMonitor, the benchmarking platform for email marketing, we can see some examples to give you some inspiration.

Balenciaga offers a selection of essential products and highlights the express …


Ready for the Design Week in Milan?

by on 2015/04/15

In Milan, April is the month for events dedicated to art and design. For a whole week, during the Salone del Mobile (Milan Furniture Fair), every part of the city will be bathed in colour. It is an internationally-renowned event, which has become a real urban must-see, involving countless exhibitions – some open to the public, others by invitation only.

Let’s take a look at some of the invitations and events in Milan organised by furniture and design companies, amongst other, listed on NewsletterMonitor.

Archiproduct is taking the opportunity to …


Easter best in email marketing

by on 2015/04/02

Every festivity is a contact moment that shouldn’t be missed.
What awaits in our inboxes as Easter approaches?
Will we find Easter bunnies galore or chocolate eggs in our users’ emails this holiday period?

Let’s take a look now at some examples catalogued on NewsletterMonitor, found using the keyword “Easter”.

Care users have an Easter discount and a dedicated code (BUNNY)

A full-denim outfit comes thanks to Energie, for an Easter in blue 

Coloured eggs set apart the different areas of the long Kellogg’s email, each full of offers …


What blossoms in inboxes this spring?

by on 2015/03/26

Spring is here and we’re excited to bring in the new season!

This is the time to come out of hibernation with new vibrant colours that shed a little extra light on the inbox. We’re here to see a few examples of exactly this thanks to NewsletterMonitor.

For Nine West, yellow is the colour of Spring, as a sun lights up recipients’ inboxes with a 40% discount.

The new Spring wardrobe arrives thanks to Peacock, who even add a little style advice to their campaign.

Appropriately, the HUE


How to say “I’m sorry”

by on 2015/03/25

What happens if something goes wrong in your email marketing campaign ? Well, you have two options:

1. Cry over spilled milk
2. acknowledge your mistake and give your recipients value

In an email marketing program mistakes can occur, but it’s not always a bad thing, up to you to turn it into an engagement opportunity, without making a big deal about it, and just being yourself, choosing the right tone of voice.

A quick search on NewsletterMonitor, our email marketing benchmarking platform, shows numerous examples of apology emails.…


Friday the 13th: terror hits email marketing

by on 2015/03/10

An effective contact plan is essential to build a good email marketing strategy: getting in touch with customers in the most important occasions, such as Christmas or birthdays for example, is an approach that builds engagement and loyalty.

Communicating on unusual occasions, beyond the traditional contact calendar, is definitely a plus: seize the opportunity to surprise recipients with original ideas and catchy images to get their attention and create a more personal relationship.

Friday the 13th – synonymous with bad luck – is one of these occasions and several brands …


The year of goat, beyond China

by on 2015/02/12

Winter is full of holidays and contact occasions.

On February 19th there is yet another gifting occasion coming up, Chinese New Year. It is not only celebrated in China but worldwide. Two reasons have contributed to this globalization: the large number of Chinese living overseas and Chinese tourists traveling abroad. Chinese tourists could spend US$194 million a year in global holiday hot spots. By 2015, 100 million Chinese citizens will travel abroad and China is expected to account for about 20% of global luxury sales. Marketers embrace the occasion …