The new face of Sephora via email
by Federica on 2012/04/27
Does the launch of a new website become an opportunity for brand to communicate via email? Of course yes! Subscribers must be updated about the new communication, the new areas of the website and everything that could enrich their experience as users (and e-shoppers).
This is the case of Sephora launching a new version of the website; and this is the newsletter sent in the middle of April to their subscribers.
The interesting elements to be mentioned as best practice of email marketing are:
- reference to…
Easter email marketing seen up close
by Emanuela on 2012/04/16
Easter is the topic: after subject lines we focus now on email marketing creativities and strategies for the special occasion, with a look to some examples of newsletters catalogued on NewsletterMonitor, the benchmarking platform for email marketing.
Dean & De Luca exploits the occasion for the launch of a digital project; it’s interesting to notice they promote a virtual Easter catalogue with some suggestions to enjoy the celebration. Their approach is interesting: the occasion gives the opportunity to add value to the customer experience.
Hallmark dedicates a newsletter…
Read More...Email marketing: subjects at Easter time
by Emanuela on 2012/04/06
Each occasion offers a new opportunity to engage users with a dedicated newsletter. As usual, let’s watch some subject lines concerning the special occasion of Easter:
Happy Spring! Easter Special Offer + Black Label
sent on 03/04 by Samsonite
EGGcellent Easter Ideas
sent on 06/04 by Planning Family
Happy Easter from Crocs
sent on 06/04 by Crocs
Easter Egg Hunt…find your voucher!
sent on 06/04 by Alex Blake
A Special Pinko Gift for Your Easter
sent on 06/04 by Pinko
Last Days! Easter Sale with Extra Saving Coupons
sent on…
Email marketing: newsletters for St. Patrick’s Day
by Federica on 2012/03/16
In honor to St. Patrick’s Day, it follows a list with some examples of newsletters sent just the days before the 17th March.
In this blog we collected posts on email marketing strategies for special occasions such as Easter, Christmas, New Year’s Eve, … And let’s see if email marketing turns into green for the celebration of the Irish patron.
In the newsletter by Maurices we can see some green across all the layout; the icons refer to being lucky (as the main message) and remind as well…
Email marketing for the launch of a digital project: Dior Mag
by Emanuela on 2012/03/06
This is a hot period for the fashion industry, due to the recent week of runways. We remind you about a post dedicated to the different email marketing strategies for fashion runways, available on NewsletterMonitor Blog. In this context, we’d like to provide an example on how email marketing can become a key support for the launch of a new product or service: how are brands using any connection with subscribers to convey news about a digital project?
The case of Dior is an interesting example: during the fashion week,…
Read More...Fred Flare email marketing approach: how pop is it?
by Federica on 2012/02/28
This week we focus on the email marketing approach of a single brand, to watch deeply subject lines, layout, connection with social networks and so on.
The chosen website is Fred Flare; it belongs to Apparel industry.
The company define itself a sparkling pop shop of make-you-smile fashion and home items. Let’s see how pop is the shop in digital direct marketing.
Subject lines are very short: it follows a list of the latest subjects where no more than 4/5 words are included.
A key promotional message is…
Read More...Best emails of Valentine’s Day
by Emanuela on 2012/02/15
It follows an overview of some of the best newsletters sent in occasion of Valentine’s Day, as announced in the previous post: let’s have a look at the best templates and ideas used in email marketing. All the newsletters collected in this post were broadcasted on 14th February.
Urban Outfitters’s approach is fresh and interesting: the brand catches the opportunity to renew the importance of the relationship with subscribers.
The tone of the communication is focused on love (in the graphic approach, in the code UOLOVSU) and connected to…
Valentine’s Day email marketing subjects
by Federica on 2012/02/10
As the special occasion is getting closer, users’ inboxes become full of messages concerning love and presents for Valentine’s Day.
Would you like to find a key message for a subject copywriting that would light up in the inbox? As a suggestion, we now focus on subject lines of newsletters recently sent by companies belonging to different industries:
Cherry Red is the colour of love and you’ll love an extra 20% off of all Sale products [Dr Martens | Jewels/Watches/Accessories]
Last chance to get Personalized M&M’S for V-Day! [M&M’S|…
Read More...Mobile marketing: tips and Estee Lauder email anatomy
by Emanuela on 2012/02/03
According to the increasing use of smartphone devices among users, we should be ready to optimize communication for mobile. Simple and useful advices must be considered for mobile email marketing campaigns, if you want to be effective with those subscribers using a mobile phone.
How do you want your email to look like?
Consider at least three key elements while thinking to a mobile device:
Font: the importance of fonts is affected by size, colours and type. Use bold fonts to highlight and give relevance to the main…
Read More...Email examples concerning the Year of the dragon
by Emanuela on 2012/01/30
Does Chinese New Year become another special occasion for email marketing?
Let’s see some examples of different brands communicating with their subscribers to engage them. It’s interesting to notice the use of the dragon as iconic symbol, often present in the layout or for the special edition products.
Let’s find a couple of examples in the newsletters sent by Shanghai Tang, a company belonging to apparel industry.
In the first one it’s interesting to see how the development of a partnership gives as a result the mixture of…